The Website Button for Service Businesses
That Gets the Emergency to Your Phone in Seconds, Not Hours.
A homeowner Googles “emergency plumber near me” at 11:47pm and lands on your website. They tap to call you, tap to text you, or type the problem into the chat, where the AI is already asking what’s wrong and where. Urgency is flagged, the details land on the lead, and your team gets the alert on their phone in seconds. After hours the Call button stays live instead of showing a closed sign. Free for 2 plumbers - no time limit.
How an after-hours emergency reaches the on-call tech
A homeowner with an emergency taps call, text or chat on your website, the problem and location are captured, the lead goes to the next technician in your rotation, and that technician calls or texts back with an arrival time.
- 1
Burst pipe at 11pm
A homeowner with an emergency lands on your website.
- 2
Problem and location captured
They type what is wrong and where, straight into the chat.
- 3
Next tech in the rotation
It goes to your team in turn, not to voicemail.
- 4
ETA sent
Your tech calls or texts back with an arrival time.
Why Plumbers Lose Emergency Jobs (And How Toran Fixes It).
The homeowner with a flooding kitchen doesn’t leave a voicemail. They Google, tap three plumber sites, and whoever responds first gets the call-out. The other two never even learn they had a shot at the job.
Issue, Urgency and Location Up Front
The AI asks what’s wrong, how urgent it is, where the job is, when suits them and what kind of property it is. The answers land on the lead before your plumber even opens the chat - so you know which van to send without a call-back, and you catch the cross-town drive that eats an hour of billable time before committing to it.
On Pro, mark off-duty teammates as away and new requests skip them, so the ping reaches someone who is working, with the address already on the lead.
Burst-Pipe Emergency Detection
Emergency language - “burst pipe,” “no hot water,” “gas smell” - marks the lead hot, so the alert on your phone shows it as urgent. In an emergency the AI gets the contact and address first and never gives DIY advice on gas or electrics. If a hot lead goes unanswered, Toran alerts the team again at full volume.
After-Hours Lead Capture
A 10pm non-emergency - “dripping faucet, can wait till morning” - isn’t lost either. The AI takes the address, the problem and a preferred time. You can hold non-urgent alerts until opening hours so the on-call plumber sleeps, and opt in to after-hours urgent alerts so real emergencies still ring loud.
The Plumber’s
Friday-Night Workflow.
Friday night is when the emergency inquiries come in, after the office has closed, and voicemail catches few of them. A widget that asks for the problem and the location catches each one, lets you triage by tap (“ETA 25 min” / “won’t reach tonight, can do 8am”), and gets your reply out before the homeowner calls the next plumber on the Google results page.
Your team gets these leads as a push notification on the phone, a Telegram message or an email, so your techs get the job on the phone already in the van, with no new app or login to babysit. A WhatsApp forward (an email with a button that opens WhatsApp) and Slack (Business) are options too. For a 2am emergency, pick Telegram or push: those are the instant ones. Toran does not text or call your team.
And the customers who’d rather just call you - can. The widget puts a real Call button right beside chat: tap-to-call on a phone, your number with one-tap copy on a desktop. It works on the free plan, which shows up to two contact buttons, so Call and Text fit side by side; Pro shows more at once. For trades the Call button stays live after hours, and the AI chat is awake at 2am to catch the details - either way, the job doesn’t vanish into voicemail.
From widget tap to an urgent alert on your tech’s phone: seconds, not hours. The reply is yours.
Where Toran fits next to ServiceTitan, Jobber & Housecall Pro.
We are not a field-service management platform. We are the lead-capture layer that sits in front of one, so the emergency call gets routed in seconds instead of rotting in a contact form.
Enterprise FSM for commercial plumbing & HVAC fleets. Strong on dispatch, invoicing, marketing analytics. Pricing starts in the hundreds per tech per month and onboarding takes weeks. Overkill for a 1–5 van operation.
Mid-market FSM around $49–$249/mo per tier. Solid scheduling, quoting, and invoicing for residential trades. Not built for capturing the homeowner who’s on your contact page at 11pm.
Popular FSM for US plumbers and HVAC techs. Tiered pricing around $59–$149/mo. Adds online booking, but the booking flow is forms-first - not the WhatsApp chat homeowners actually default to in an emergency.
Toran is the “catch-the-emergency-before-it-goes-to-voicemail” layer. Run Toran on the website to capture the call, text or chat lead, then move the confirmed job into ServiceTitan / Jobber / Housecall Pro for scheduling and invoicing, by hand or through the Pro webhook (Zapier, Make or n8n). You stop paying Google for clicks that go to voicemail.
Keep it. Toran covers the website it never sees.
An answering service picks up the phone. The homeowner who would rather text or type at 11pm never reaches the operator. Toran sits on your website for that person, and the two run side by side.
Nobody answered? It comes back to you.
If a hot lead sits unanswered for 2 hours, Toran sends the alert again at full volume on every channel you set up. That re-alert has a one-tap “I already responded” button on Telegram and Slack and a link in the email, so a job someone already took stops nagging.
Shared in turn, on every plan
New leads rotate between the people in your routing pool, free plan included, so one person is not holding every call-out. On Pro, anyone marked away is skipped.
No per-call, per-minute or per-message charge
A flat monthly price per plan. The WhatsApp button opens an ordinary chat on your own number, so there are no Meta fees either.
The service keeps taking the calls
Point the Call button at the number you already forward to the service. Toran adds the text and chat side, with the issue, urgency and address already on the lead, and sends it on to Zapier or your job software through the Pro webhook.
Toran does not answer phone calls or take voice messages. Alerts reach your team by push, Telegram, email or Slack, not by SMS or a phone call.
Electricians, HVAC techs, locksmiths and other on-call trades
The same pattern - ask the issue, urgency and location, then alert the team fast - works for any trade where speed-to-lead beats price: electricians (“no power, lights flickering”), HVAC techs (“furnace out, no heat”), locksmiths (“locked out, kids sleeping”), and 24/7 cleaning crews. The page above is written from the plumber angle because it’s the highest-urgency trade and the easiest to reason about.
Frequently Asked Questions
What is a WhatsApp widget for plumbers?
A WhatsApp widget for plumbers is a chat button on your plumbing company’s website that routes emergency calls - burst pipes, no hot water, leaking water heater - to your plumbers’ WhatsApp. Toran’s AI asks for the issue, how urgent it is and the location so they land on the lead, flags emergency wording, and shares leads across your team using round-robin routing. The caller stops having to leave a voicemail at 11pm on a Sunday.
How does Toran beat ServiceTitan, Jobber, or Housecall Pro for emergency lead capture?
ServiceTitan, Jobber, and Housecall Pro are full field-service management (FSM) suites - they handle scheduling, dispatch, invoicing, and CRM, starting around $49–$149 per technician per month. They are not lead-capture tools. Toran sits one step earlier: the moment a homeowner taps your website from a midnight Google search, Toran captures the emergency and alerts your team on their phone, and you then move the job into whatever FSM you already run, by hand or through the Pro webhook.
How fast does Toran connect an emergency plumbing lead to an on-call tech?
The alert reaches your team within seconds of the details coming in; how fast a plumber types back is up to you. The MIT/InsideSales Lead Response Management Study (Oldroyd et al., 2007) shows companies that contact leads inside 5 minutes are 21x more likely to qualify them than those who wait 30 minutes. Toran reads emergency wording like “burst pipe,” “no hot water” or “broken down” and scores that lead hot, so the alert reaching your phone shows it as urgent. If nobody answers a hot lead within 2 hours, Toran alerts the team again at full volume.
Is Toran free for independent plumbers?
Yes. Toran has a free plan - no time limit, no credit card - for plumbing teams with up to 2 agents in the routing pool - usually a solo plumber plus a partner or an apprentice. The free plan includes round-robin routing, AI capture of the issue, urgency and location, and after-hours capture. The Call, Text and WhatsApp buttons and lead capture never stop; the AI answers the first 2 conversations a day. Pro is $24/month for larger teams and adds lead scores and AI summaries on every lead; geo-routing by country or region lands on Business. Paid plans open on 1 January 2027.
Related Reading
See all features and limits on our pricing page. Read our trust commitments, or browse all industries.
Never Miss Another Burst Pipe.
Every unanswered emergency inquiry is $250 walking to the next plumber on Google. Deploy Toran and let it catch every inquiry and alert your team while you’re busy on site.
Start freeFree for 2 plumbers, no time limit. One snippet, no code. Works on any website.