The First Real Estate Agent to Reply
Wins the Deal.
Every minute matters in real estate. Toran is a real estate WhatsApp widget: its AI answers buyers on your listing pages, asks the qualifying questions, and round-robin hands each lead to the next agent on WhatsApp in seconds. Agents marked away are skipped. Free plan. No credit card.
How a listing-page inquiry reaches an agent
A buyer asks a question from a listing page on your own website, the request goes into one routing pool, the next agent who is not marked away is picked, and that agent answers on WhatsApp.
- 1
Listing page
A buyer is reading one of your own listing pages and has a question.
- 2
They ask on WhatsApp
One tap opens a chat on your number. No form, no callback request.
- 3
One routing pool
Round-robin picks the next agent and skips anyone marked away.
- 4
One named owner
That agent answers from their own WhatsApp.
Speed to Lead Is Your Biggest Competitive Edge.
Agents who respond within 1 minute see 391% higher conversion than those who respond later (Velocify, 2016 - multipliers vary by lead source). Toran's AI replies on your page the moment a buyer asks, while the lead goes to an agent.
Instant Lead Triage
The AI asks about area, bedrooms, timeline, budget, and purpose, a few questions at a time. A buyer who wants to view a property, make an offer, or book a valuation is marked ready to act.
Every lead is scored Hot, Warm, or Cold. On Pro your team sees the score and a short AI summary.
Round-Robin for Realtors
Keep your team motivated and leads distributed fairly. No more senior agents hoarding listings or junior agents getting nothing. How round-robin routing works →
After-Hours AI
A buyer messages at 11pm about your listing. The AI answers, asks its questions, and saves the lead. On Pro you choose whether after-hours leads ping your team right away or wait for business hours, and urgent ones can still ping loudly if you opt in.
Built for Brokers
Who Manage Teams.
Pipeline Oversight
Every lead lands in one dashboard with the agent it was sent to. If a hot lead gets no reply, Toran sends the alert again at full volume.
See who each lead went to, and which leads are still unclaimed.
Returning Visitor Signal
Toran notices when someone who already contacted you comes back, and counts it toward the lead score (scores show on paid plans).
International Buyer Support
Buyers abroad can tap through to WhatsApp from your site, and the AI chat replies in the visitor's language (7 languages supported).
Real Performance Data
Example Broker Rotation: Built From Real Routing Pieces.
An illustration, not the real settings screen. Toran gives you four routing pieces: round-robin across your team on every plan, an away switch per agent, rules on Pro that send visitors from a given ad campaign (UTM) or referring site to a named agent, and routing by visitor location and language on Business. Tag each area's ads with its own campaign and those buyers reach the agent who covers that area.
São Paulo agency - tags its Zona Sul ads utm_campaign=zona-sul, and a Pro rule sends those visitors to the agent who covers Zona Sul. Everyone else is shared by round-robin.
Mexico City agency - sends visitors from its Polanco campaign to its Polanco specialist (Pro rule). If she is marked away, round-robin picks the next agent.
Dubai agency - uses routing by visitor location and language (Business), so a buyer browsing from abroad reaches the agent who covers that market.
San Diego agency - sends visitors who arrive from its relocation partner's site to one agent (referrer rule, Pro). Everyone else is shared by round-robin.
Frequently Asked Questions
What is a WhatsApp widget for real estate?
A WhatsApp widget for real estate is a button on your property website that opens a direct WhatsApp conversation with your agents when clicked. Toran’s widget goes further: its AI answers right away, and each visitor is shared across your agents by round-robin, skipping anyone marked away. On Pro you can route by ad campaign or referrer, and on Business by visitor location.
How does round-robin lead routing work for real estate agents?
Round-robin routing assigns each new website visitor to the next available agent in sequence. Agent 1 gets the first inquiry, Agent 2 gets the second, Agent 3 gets the third, then the cycle repeats. This balances workload evenly across your team so no single agent is overwhelmed while others sit idle - and every lead gets a fast response.
Is Toran free for real estate agents?
Yes. Toran has a free plan - no time limit, no credit card - for teams with up to 2 agents, with unlimited widget views and round-robin routing included. Pro is $24/month for up to 10 agents (paid plans open on 1 January 2027). There are no per-lead fees, no WhatsApp Business API requirement, and no credit card needed to get started.
How fast should real estate agents respond to property inquiries?
Harvard Business Review found that companies that responded to a lead within an hour were nearly 7 times as likely to qualify it as those that waited longer. Toran routes website visitors directly to agents’ WhatsApp in seconds - eliminating the response lag that loses deals.
What if no agent answers a hot lead?
If a hot lead gets no reply from your team within 1 hour, Toran sends the alert again at full volume, even during quiet hours. You can also opt in to a short 'sorry we missed you' email to the visitor. It is off by default.
We have several branches. Can one website serve all of them?
Yes. The widget can group your contact buttons by branch, each with its own opening hours, and mark the branches that are closed, so a buyer taps the office they want and reaches that office's own number. The free plan shows two buttons at once; more branches need Pro. What it does not do yet is put the chosen branch on the lead or send the alert to that branch's agents: chat leads are shared by round-robin, or by ad-campaign and referrer rules on Pro. If each branch runs its own campaign, a Pro rule can send that campaign's leads to a named agent there.
We have several branches. Can one website serve all of them?
Yes. The widget can group your contact buttons by branch, each with its own opening hours, and mark the branches that are closed, so a buyer taps the office they want and reaches that office's own number. The free plan shows two buttons at once; more branches need Pro. What it does not do yet is put the chosen branch on the lead or send the alert to that branch's agents: chat leads are shared by round-robin, or by ad-campaign and referrer rules on Pro. If each branch runs its own campaign, a Pro rule can send that campaign's leads to a named agent there.
Related Reading
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Close Your Next Deal on WhatsApp.
Real estate doesn’t happen in emails. It happens in conversations. Deploy Toran and be the agent who replies first - every time.
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