The WhatsApp Widget for E-commerce That Turns Browsers Into Buyers.
Add a compliant WhatsApp button to your Shopify or WooCommerce store in minutes. The AI answers sizing, shipping, and returns questions from your site, takes the order number when someone asks “where’s my order?”, and hands real buyers to your team on WhatsApp - without a monthly app fee. Free plan for e-commerce.
How a shopper's question becomes an order
A shopper hesitating on a product or cart page opens the chat, asks a question, gets an answer from your team on WhatsApp, and completes the order.
- 1
Product page
A shopper stalls on a product or cart page.
- 2
They ask instead of leaving
One tap opens the chat rather than closing the tab.
- 3
A human picks it up
The question reaches your team on WhatsApp, not a support ticket.
- 4
Checkout
Question answered, the order goes through.
Every Customer Question Gets a Useful First Answer.
Don’t make customers wait. The AI answers what it can from your site and collects the rest - order number, product, and contact - so your team picks up with context.
Pre-Sale Product Questions
“Does this come in size XL?” “Will it fit my model?” The AI points to your size chart when there is one; otherwise it asks for measurements or the size they wear in a similar brand and passes that to your team.
Order & Shipping Support
Toran has no access to your order system, so for “where’s my order?” it takes the order number and contact and tells the shopper the team will check. Return, refund, damaged, or wrong item? Those words flag the chat for a human.
Smart Routing by Campaign
A visit to your cart or checkout page raises the lead’s score. On Pro, campaign rules send leads from a given ad (UTM tag) or referring site to a named teammate.
Rule (Pro): “If utm_campaign is black-friday → route to Dana.” Set once, applies to every new lead.
Shopify & WooCommerce
Ready in Minutes.
No developer needed. Copy one script tag, paste it into your Shopify theme or WordPress header, and your WhatsApp widget is live.
One script tag in theme.liquid. Works on all Shopify themes - no app store install needed.
Store Performance
Who Catches Which Shopper: Toran vs Klaviyo vs Wati.
Three different tools, three different shoppers. An SMB store running on Shopify or WooCommerce usually needs more than one - but only if you know which buyer each one catches. Here is how the three split the work.
The buyer is on the product page right now and has a question.
- · PDP visitor types "does this fit a 175cm frame?"
- · Cart-page hesitation at the shipping-cost step
- · Pre-sale sizing / compatibility / bundle questions
- · Handed to your team on WhatsApp with what the shopper asked
- · Cost: free for 2 agents, $24/mo above
The buyer has already left the site without checking out.
- · Outbound abandoned-cart email + SMS sequence
- · Browse-abandonment flows, post-purchase upsells
- · Strong segmentation + lifecycle attribution
- · Doesn't solve: the in-the-moment product question
- · Cost: contact-based pricing that scales with your list
You're a high-volume store and need WhatsApp Business API broadcasts.
- · 10k+ contacts, broadcast new-product launches via WABA
- · Per-conversation pricing through Meta's API
- · Chatbot flows on the WhatsApp side, not the website widget
- · Doesn't solve: first-touch capture from the PDP
- · Cost: Growth subscription ~$59/mo plus Meta conversation fees
Recommendation for a typical $100k/mo Shopify store: run Toran on the PDP and cart page (catch the in-session question), Klaviyo for the post-bounce email/SMS flows (catch the buyer who left), and skip Wati until you’re past 10k contacts and actually need API broadcasts. The three tools don’t overlap if you place them correctly - they catch three different buyers.
Frequently Asked Questions
What is a WhatsApp widget for e-commerce?
A WhatsApp widget for e-commerce is a chat button on your online store that connects shoppers to your team via WhatsApp before they abandon their cart. Toran scores each lead on signals like time on the page, scroll depth, and cart or checkout visits (scores show on paid plans), and hands the lead to the next teammate in turn by round-robin.
Does Toran work with Shopify and WooCommerce?
Yes. Toran works with Shopify, WooCommerce, and any other e-commerce platform. For WooCommerce, the Toran WordPress plugin adds an “Ask about this product” button on product pages and a “Chat with us” button on the cart, with visibility rules per page type. For Shopify, paste one script tag into your theme; there is no Shopify app to install. No developer needed either way.
How does WhatsApp reduce cart abandonment for online stores?
WhatsApp reduces cart abandonment by connecting hesitant shoppers to a real person at the moment of doubt. The widget sits on your product, cart, and checkout pages, the AI answers the quick questions, and a cart or checkout visit raises the lead’s score. On Pro, an exit-intent prompt can catch a shopper who is about to leave. Toran does not send abandoned-cart messages after the shopper is gone - that is a job for an email or SMS tool.
Is Toran free for e-commerce stores?
Yes. Toran has a free plan - no time limit, no credit card - for stores with up to 2 agents. The free plan includes the e-commerce AI (2 AI conversations a day), the WooCommerce plugin or Shopify snippet, and round-robin assignment. Lead scores, campaign routing rules, and analytics come with Pro; on Business, Toran can tie WooCommerce and Shopify orders back to the conversation that started them. Paid plans open 1 January 2027 and start at $24/month.
Related Reading
See all features and limits on our pricing page. Read our trust commitments, or browse all industries.
Add WhatsApp to Your Store Today.
Your competitors are already on WhatsApp. Give your customers the fastest path to a purchase - one tap to chat.
Start freeFree plan. No developer required. One snippet, no code.