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WhatsApp Lead Routing for Plumbers, Electricians & Contractors

Every Job Request
Routed to the Right Tech.

Someone has a burst pipe at midnight. They find your website, tap WhatsApp, and within seconds they're talking to your on-call technician via a Smart Gateway Link. No friction, no voicemail, just revenue. Free forever for contractors.

Start Free Forever See Geo-Routing
✓ Route by postcode or job type ✓ Emergency escalation routing ✓ After-hours AI capture ✓ Free forever

Built for High-Volume Trades.

You're busy on jobs. Toran handles inbound enquiries and routes them to the right tech — so you never miss a job and never drive across town unnecessarily.

Postcode-Based Routing

Ask the customer their postcode. Route to the technician who covers that area. No more double-booking or cross-town dispatches.

Rule: "If postcode starts with SW1 → Route to Central London Van 3." Set once, runs forever.

Emergency Job Escalation

AI detects emergency language ("burst pipe," "no power") and routes immediately to your on-call team — bypassing normal queues.

After-Hours Lead Capture

Enquiries at 10pm aren't lost. AI qualifies them, captures the job details, and queues them for your team first thing in the morning.

Works for Every
Trade & Service.

From solo traders to multi-van operations, Toran scales with your business. The more technicians you have, the smarter the routing gets.

Plumbers & emergency plumbing
Electricians & electrical contractors
HVAC & boiler engineers
Locksmiths & security
Cleaning & janitorial services
Landscaping & garden maintenance
IT support & tech repair
Live Example
"Hi, I have a burst pipe in my kitchen. It's flooding. What's your emergency number?"
"Urgent! I'm routing you to Dave, our on-call plumber. He'll call you in under 2 minutes. What's your postcode?"
Outcome
Emergency Job Booked: £250 call-out
Response time: 90 seconds

From widget click to "technician dispatched" confirmation: under 90 seconds.

Frequently Asked Questions

What is a WhatsApp widget for service businesses?

A WhatsApp widget for service businesses is a chat button on your website that routes customer inquiries — plumbing emergencies, electrical quotes, HVAC service calls — directly to the right technician or dispatcher via WhatsApp. Toran uses round-robin routing to distribute leads evenly across your team so urgent calls get picked up fast, without calls going to voicemail.

How does fast lead response improve service business revenue?

Research from Harvard Business Review shows companies that contact leads within 1 hour are 7x more likely to qualify them compared to companies that wait. For service businesses, speed is the main differentiator — a plumber who responds in 2 minutes via WhatsApp wins the job over one who returns calls an hour later. Toran's routing ensures the first available technician gets the lead instantly.

Does Toran require the WhatsApp Business API?

No. Toran routes customer inquiries directly to technicians' personal WhatsApp numbers using direct wa.me links — no WhatsApp Business API approval, no per-conversation fees, no technical setup. Service businesses can be live in under 90 seconds.

Is Toran free for plumbers, electricians, and contractors?

Yes. Toran is free forever for teams with up to 2 agents. The free plan includes round-robin lead distribution, visitor identification, and unlimited widget views — enough for most small service businesses. Paid plans start at $19/month for teams that need more technicians in the routing pool or geo-based routing by service area.

Related Reading

Comparison GetButton Alternative From simple button to intelligent routing. Comparison Click to Chat Alternative Add AI and routing to the WhatsApp button. Guide WhatsApp Widget for Wix Popular platform for service businesses.

See all features and limits on our pricing page.

Never Miss Another Job Again.

Every unanswered enquiry is revenue walking out the door. Deploy Toran and let it route jobs to the right tech while you're busy on site.

Start Free Forever

Free forever. 90-second setup. Works on any website.