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WhatsApp Lead Routing & Attribution for SaaS Teams

Your Pricing Page Gets
300 Visitors. You Only Close 8.

Toran identifies which companies are on your site, scores their intent based on dwell time, and routes the "whales" to your best AE via WhatsApp — before they bounce. Free forever. No Intercom bill. Ever.

✓ Replaces Intercom at 1/30th the cost ✓ Slack integration included ✓ 90-second setup ✓ Free forever for small teams

Close Deals Faster. Spend Less Doing It.

SaaS companies pay $29–$999/seat/month for Intercom. Toran does the same routing and identification for free.

0ms Company Identification

Know it's an enterprise prospect before they send a single message. Route them to your senior AE instantly — not your support queue.

0ms — no API call, no database lookup. Cloudflare reads the visitor's ASN at the edge before a single byte of your page is served.

Pricing Page Intent Scoring

Visitor spends 4 minutes on your pricing page → Toran scores them as hot. Your AE gets a Slack ping with company name, dwell time, and pages viewed.

Route to AEs by Territory or Deal Size

Enterprise lead from Germany? Goes to your EMEA AE. SMB from Texas? Goes to your SMB team. No manual triage. No missed deals.

Stop SDR Burnout

90% of SaaS inquiries are tire-kickers. Toran's AI qualifies based on budget and technical fit before your team ever gets involved. SDRs handle real opportunities — not FAQ answering.

0ms Company & Industry Identification
Slack / Teams / HubSpot Integration
No-Code Qualification Bot
WhatsApp Lead Routing (Free Forever)
Intercom-level routing at $0/month

The Intercom Alternative
SaaS Teams Actually Afford.

Intercom starts at $29/seat/month. Drift starts at $2,500. Toran starts at $0. You get smart routing, company identification, Slack alerts, and WhatsApp lead capture — for free.

Avg WhatsApp response vs 6+ hours for email <90s
(Wapikit, 2025)
Faster conversion responding within 1 min vs 2 min 391%
(Velocify, 2016)
Per seat/month vs Intercom Essential $0 vs $29+
(Intercom, 2026)

Live Attribution

See exactly which Google Ad or LinkedIn campaign triggered the visitor's intent. Close the loop between your marketing spend and WhatsApp conversations.

Every conversation Toran routes carries the original UTM parameters — so when a LinkedIn Ad drives a WhatsApp conversation that closes, you know exactly which campaign to scale.

UTM Parameter Tracking
Campaign Attribution
Slack Lead Bridge
CRM Auto-Sync

Frequently Asked Questions

What is WhatsApp lead routing for SaaS teams?

WhatsApp lead routing for SaaS is a system that identifies high-intent website visitors — such as users on the pricing page or returning trial users — and routes them instantly to the right sales rep via WhatsApp. Toran scores each visitor with AI before they click, so your team gets context (company size, pages visited, intent signal) alongside the conversation.

How does Toran compare to Intercom for SaaS lead routing?

Toran focuses on the first-response problem: getting the right rep in front of a hot lead within seconds. Unlike Intercom, Toran routes to personal WhatsApp numbers (no Business API required), costs $0 for small teams, and delivers AI lead scoring on the free plan. Intercom is better for in-app messaging and support; Toran is better for pre-sales WhatsApp routing.

Does Toran require the WhatsApp Business API for SaaS teams?

No. Toran routes website visitors directly to agents' personal WhatsApp numbers using direct wa.me links — no WhatsApp Business API approval, no per-conversation fees, no Meta setup. Your team gets leads on the WhatsApp they already use.

Is Toran free for SaaS startups?

Yes. Toran is free forever for teams with up to 2 agents. The free plan includes AI lead scoring (30 scored chats per month), round-robin routing, visitor identification, and pricing page intent alerts. Paid plans start at $19/month for teams that need more agents or higher scoring volume.

Related Reading

See all features and limits on our pricing page.

Scale Your Speed-to-Lead.

The best SaaS companies respond in seconds, not days. Route your next whale directly to WhatsApp — before they open a Intercom chat on a competitor's site.

Start Free Forever

Free forever for teams up to 2 agents. No Intercom bill. Ever.