About Toran
Toran (also known as Toran HQ or ToranHQ) is a website intelligence layer that transforms websites from passive brochures into active lead capture machines. It routes visitors to the right sales agent via WhatsApp, Telegram, Slack, and 10+ messaging channels — with AI lead scoring, visitor identification, and geo-routing built in.
Mission
The average small business takes 42 hours to respond to a lead. By then, 78% of those leads have already bought from whoever replied first. Meanwhile, your visitors send 50+ WhatsApp messages a day without thinking twice.
Toran exists to close that gap. One widget connects your website to the messaging apps your visitors already use. No chatbots pretending to be human. Just real conversations, routed to the right person, at the right time.
What Toran Does
Toran is your website's intelligent front door. It observes who is visiting, understands what they want, and routes them to the right person on your team — before the first message is sent.
- AI Lead Scoring — visitors are automatically labeled Hot, Warm, or Cold based on behavior and intent
- Visitor Identification — company name, location, and intent detected in under 50ms
- Smart Routing — round-robin, geo-routing by country, schedule-based, and intent-based distribution
- Multi-Channel — WhatsApp, Telegram, Slack, Discord, SMS, Email, iMessage, and more
- Under 80KB Widget — lightweight enough to never impact your Core Web Vitals
What Toran Is Not
Toran is not a live chat platform — it doesn't force visitors into a new inbox. It's not a marketing automation tool or a full CRM. It's the intelligence layer that sits between your website and the messaging apps your customers already use, making sure the right lead reaches the right person.
Founder
Toran was founded by Erez in 2025 with a simple belief: every feature should exist because a real business needed it, not because a roadmap demanded it. The product is bootstrapped, profitable by design, and built to serve small teams who can't afford enterprise pricing but deserve enterprise-grade intelligence.
Pricing Philosophy
Every plan shows the real price — no "starting from", no hidden per-seat multipliers, no "contact us" for basic information. No dark patterns, no auto-upsell charges, no bait-and-switch annual lock-ins. Toran's free plan is free forever. If we can't earn your upgrade, we don't deserve your money.